Happy Valentine's Day! A Reflection on Love and Self-Love

Valentine's Day is a date filled with symbolism and emotion for many. However, it is also one of the most commercialized celebrations, often distorting its true meaning. As a Colombian, I never celebrated February 14th since, in my country, Love and Friendship Day is observed in September. Researching this difference led me to uncover some interesting reasons that made me reflect even more on love in its purest form.

Love and Friendship Day in Colombia

1. Economic and Commercial Reasons
   In February, Colombian businesses focus on the back-to-school season, which could impact sales related to Valentine’s Day gifts and celebrations. By moving the celebration to September, an additional economic boost is generated in a month that traditionally lacks commercial festivities.

2. Differentiation from International Tradition
   While February 14th in many countries centers on romantic love, in Colombia, both romantic relationships and friendships are celebrated. This strengthens bonds among friends and family, promoting a broader and more inclusive perspective on love.

3. Commercial Initiative and Popularization
   In the 1960s, major retail chains promoted the date change to boost sales during a strategically chosen month. Over time, this tradition became ingrained in Colombian culture, demonstrating how customs can be shaped by economic interests.

4. The 'Secret Friend' Game
   One of the most common traditions in Colombia is the 'Secret Friend' game, where a group of people exchange anonymous gifts, revealing their secret friend at the end. This reinforces the idea of celebrating both love and friendship, fostering the joy of giving without the need for exclusively romantic relationships.

Love is Not a Date; It’s a Way of Life

Beyond any holiday, love is a feeling that must begin with self-love. We are often taught to seek love in others, yet rarely are we told about the importance of loving ourselves first. Respecting ourselves, accepting our strengths and weaknesses, and learning to care for ourselves without seeking external validation is the foundation of genuine love.

Valentine’s Day should not be the only occasion to express love. The other 364 days of the year are also opportunities to show affection—not necessarily through gifts or commercial gestures, but through daily acts of respect, understanding, and gratitude.

Love manifests in the way we speak to ourselves, in how we set healthy boundaries, in the patience we give ourselves during difficult times, and in the way we allow ourselves to grow without judgment. Love is not just about romantic relationships or friendships; it is a lifelong commitment and a daily decision to cultivate meaningful connections, starting with the relationship we have with ourselves.

Today, more than celebrating love for others, I invite you to celebrate self-love. Appreciate yourself, value yourself, and treat yourself with the same tenderness and care you offer to those you love. Remember, love does not need a specific date to be expressed; it needs to be lived every day. Happy Valentine's Day!